THE BROWNSVILLE HERALD

Where is The Brownsville Herald? Last time I checked the newspaper had been reduced to Wednesday and weekend editions. I haven't seen a Herald in months. Reportedly there are no stands. An interested citizen cannot find a daily downtown. A cynic said that a potential customer might have more luck encountering a paper in Matamoros.

We decided to turn to God, Goggle the particular deity we worship, and seek information on the dying if not dead daily since it no longer provides us with any information. One Brownsville site, which claims to have been updated July 2024, lists the Herald at its old Van Buren address, which was abandoned years ago and purchased by the county.

Another site lists the paper in the Venture X building behind The Vermillion. For a while the Herald was housed in one of that complex's broom closet offices, but it has been months since it abandoned that location. This is the bottom line these days: You could find a needle in a haystack before you could find a Herald in this city.

Despite this reality, The Brownsville Herald claims that it is based in Brownsville, but, yet, in another site it lists its address in McAllen. For more than a decade now the Herald has been printed at The Monitor, which explains the early deadlines in which you will never find Brownsville high school scores since those teams are only in the first quarter when the newspaper has already gone to press.

Until Buho opened downtown, we didn't have a bookstore. Among certain elites this was scandalous and accounted for Brownsville's pervasive ignorance. Talk about being kept ignorant! In a city of more than 200,000, the citizenry has no daily newspaper. Across the border where the majority of the population can hardly read, there are several publications.

This is the Herald's pathetic condition presently. First, it can't be trusted because it can't accurately report on itself. According to a 2023 stat, circulation is hardly more than 6,000. I would not doubt that the number has plummeted to 5,000. 

There is no office. There are a few reporters--Steve Clark and Gary Long the most prominent journalists--who work from their homes. There are no sports writers and only one photographer who covers all Cameron County including Harlingen. 

Nobody, ironically, seems to miss the Herald. As a fulltime operation in the past, it had lost all relevance in the community. With its ridiculously early deadline, Brownsville was reading more about the upper Valley. I tried to call several numbers the Herald listed from news tips to circulation to advertising and all I received were recordings. 

I access my.RGV.com my RGVSPORTS.com regularly. There is a smattering of news items about Brownsville. On the positive side, a reader learns more about the murders and deadly auto accidents throughout the Valley. I also read the Rio Grande Guardian, an internet newspaper that occasionally offers a feature on Brownsville. 

The Herald, The Valley Morning Star and The Monitor have operationally combined into one venture owned by the ultra-conservative AIM Media. It is only a matter of time before the hard copy evolves into one edition that covers the Valley as it already does on the internet.

I started with the Herald in early 1977 and became its sports editor in the fall of that year. It was an afternoon paper and its circulation in a much smaller Brownsville and surrounding area was approximately 20,000. In the wake of ending the Vietnam War and President Richard Nixon's presidency, the press was at its most powerful

At the Herald my editor was Bill Salter. Exploiting his name, he write a controversial column every Sunday on page 2 called William Tells. When he would walk into the newsroom, he would exclaim, "Who are we going to fuck today???!!!" Maybe his sentiment explains our prestigious bloggers approach to news.

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